TV Library

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Nothing beats an original.
Creative marketing requires original thinking and communications that cut through the clutter.

Challenge:

Unlocking Value from Warner Bros. TV Library

 

Solution:

Developed special catalog, direct mail campaign comparing classic series to highly rated current programming.

 

Results:

• Licensed Gilligan’s Island for $35k/episode for 2 years vs. four competitive series licensed for $30k for 4 years.
• Won Promax Marketing Award