TV Library
Nothing beats an original.
Creative marketing requires original thinking and communications that cut through the clutter.
Challenge:
Unlocking Value from Warner Bros. TV Library
Solution:
Developed special catalog, direct mail campaign comparing classic series to highly rated current programming.
Results:
• Licensed Gilligan’s Island for $35k/episode for 2 years vs. four competitive series licensed for $30k for 4 years.
• Won Promax Marketing Award