TV Launch Campaigns
Breaking Ratings Records Again And Again.
The Oscar-©‐winning documentary marches Hallmark Channel to its best day ever!
Harry Potter Creates Movie Magic for ABC & ABC Family
Create TV premiere tune-in events to garner massive viewership to offset program licensing fees.
Developed cross-promotions and special programming to expand media reach and generate record-breaking ratings.
• Extensive on-air/cross promotional campaign with WB Theatrical
– Harry Potter – 10 minutes of exclusive behind the scenes footage
– Happy Feet vignettes with Robin Williams and Elijah Wood
• 25 Market Affiliate Promotions delivering tune-in
• Displays in 4,000 Hallmark Stores
• Advertiser integration – Burger King Happy Meals
• Dove sponsored 7 minute film‐short
• Record-breaking ratings success!