Studio Negotiations / Content Acquisition

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swisstv_lrg

Challenge:

• Despite launching with two MPA studios and a mini-major, a year later Swiss TV was still in troubled negotiations with one major studio.

Solution:

• Analyzed existing contracts, including estimated value of deals
• Prepared proposal and secured agreement with non-responsive studio

Results:

• Deal was 20+% better with significantly lower costs vs. their existing deals
• Negotiated better non-financial terms and established template for future deals
• Agreement completed within six months; content on-air within eight months