Social Media and Mobile Content
Co-founded digital media start-up specializing in star-powered brand personalized messaging for online, social media and mobile platforms worldwide.
Vampire Diaries- Personalized Facebook Tab Takeover
Challenge:
Alert fans to new original episodes and attract more viewers.
Results:
• 44,600,000 impressions; 200,000 Facebook “likes”
Toy Story – Personalized iPhone App featuring Woody
Challenge:
Disney/Pixar sought to ensure a successful launch for their most important franchise and needed something with a “wow” factor.
Results:
• Delivered over 5.7 million personalized messages
• #1 box-office film of the year
• Developed cross-promotion with MovieFone