Business Development

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A personal content channel that helps viewers discover TV programs they want to watch.

Challenge:

Taking this client from concept and technology to an funded and operating business

Solution:

Developed business strategy and extended it to an investor presentation, marketing and distribution plan

Results:

• BeeTV raised $8 million in Series B funding from Innogest, a leading Italian venture capital firm.

• Created positioning for the product including the term Personal Content Channel (PCC) to describe the ability for the subscriber to find content from all available sources including broadcast TV, subscription TV, VOD, SVOD, PPV and DVR/Catch-up TV.

• Launched at DEMOfall ‘08 conference.

• Prioritized distribution targets and secured meetings with cable and satellite companies worldwide