Broadband TV Launch

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in2in24  in22

in2tvChallenge:

Creating a new distribution platform for Warner Bros. unsold library product

Solution:

Spearheaded all aspects (business strategy, programming, product development, branding/UI, marketing/PR, etc.) of this pioneering launch with AOL.

Results:

• Garnered extensive national press

• Broke website traffic and time spent viewing records for broadband video

• Firmly established In2TV as the largest offering of popular TV series ever on the Web.