Broadband TV Launch
Creating a new distribution platform for Warner Bros. unsold library product
Spearheaded all aspects (business strategy, programming, product development, branding/UI, marketing/PR, etc.) of this pioneering launch with AOL.
• Garnered extensive national press
• Broke website traffic and time spent viewing records for broadband video
• Firmly established In2TV as the largest offering of popular TV series ever on the Web.