Activating & Engaging Fans – Social Storytelling

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Anthony Zuiker, Yahoo! and Norton Anti-Virus wanted a brand integration that would create a fan conversation.



• SocialSamba created a choose-your-own-adventure story that let fans decide how it unfolds.

• Friend a team of FBI agents and help them catch a cyber-terrorist (7 episodes, each 5-15 min long)

Can you help them hack the hackers?



• 9.8 min per visit (deep)
• 12% of Cybergeddon FB fans joined (broad)
• 4 actions / visit (active)
• 37.5 min / unique visitor