So where is TV Everywhere…really? Is the emphasis shifting form operator to content owner? In the last 5 years since its launch, the rollouts have been sporadic and customer response tepid at best. Despite the hurdles, operators and networks continue to roll out TV Everywhere. What can the industry learn from the last 5 years and what will the future of TV Everywhere look like? What is working…and what’s not? How is the complex web of content and distribution rights evolving to support TVE? What do stakeholders need to do to make the TVE experience better for the consumer? Attend this panel if you want to push past the hype and hyperbole and get the critical insights you need on the industry’s migration to TV Everywhere.
Moderator: Linda Abrams, Chief Marketing Officer – Xposure Media
Panelist: Niraj Desai, Director Video Product Management – Rogers Communications
Panelist: Scott Barton, Vice President of Digital and On Demand Programming – Starz
Panelist: Damon Phillips, Vice President, WatchESPN & ESPN3
Panelist: Adam Ware, Head of Digital Media – The Tennis Channel
Panelist: Stuart Schneiderman, Senior Vice President, Consumer Insights & Measurement – Viacom Media Networks